Looking back on a successful fair – IAA Mobility 2021
In the week of September 6th to 12th of September, it has been established that tradeshows, conferences and larger automotive gatherings are back in full swing. Snoeks Automotive was present at the “IAA Mobility 2021” at the Holland High Tech Pavilion in Munich, which was visited by 400,000 visitors. This fair was aimed at exploring mobility of the future in the broadest sense of the word, and this was an excellent opportunity for Snoeks to present itself as an innovative partner.
During the IAA Mobility (almost) all OEM brands and OE supplier companies in the field of mobility came together. As at previous IAA events, the stands were magnificent and superb events were organized throughout Munich’s city centre. In addition, there were daily seminars, where the global players in the automotive industry presented their vision of the future in mobility. A wonderful opportunity for us to bring in the latest trends in the field of mobility.
This was a great opportunity to meet current and new partners in person and to gather information. In the short term, a lot will change in the field of mobility, and we believe that this will also affect and be visible in commercial vehicles.
On our stand we showcased “half” a crew kit with our new seat belt reminder system. This concept was ideal to explain to visitors and partners that we are the development partner for innovative interior concepts. In addition, we were able to show specially selected materials designed with a focus on optimal passenger comfort and adding functionality to the vehicle.
We are looking forward to welcoming you at the SoluTrans 2021 in November, and at the 2022 Brussels Motor Show (Autosalon) in January. We hope that these Automotive tradeshows will be as successful as the IAA!